Banking Apps Replacing Banking Websites

 

The rise in the use of mibile devices and apps has now extended to our banking habits. New figures from the British Bankers Association (BBA) based on our banking habits in 2015 show that although customers logged on to banking websites 4.3 million times a day in that year, this was a decrease on the 4.4 million in 2014. In the same period, phone app use on smart phones and tablets rose from 7 million logins in 2014 to 11 million logins in 2015. BBA figures show that customers used these apps 4 billion times.

Convenience.

As an IT Support Company in Hertfordshire we have witnessed first hand the move to using mobile devices to carry out an increasing number of jobs and transactions in our lives. A banking app on a mobile device offers the convenience of enabling us to carry out our banking when and where it suits us and it is convenience and immediacy that are the driving factors behind this mobile banking trend.

Not So For Payments.

Checking balances and setting up standing orders are one thing but when it comes to making payments 2 different influences come into play that mean that we are more likely to prefer websites to apps.

  • Where banking is concerned, people need to log in to their bank's website in order to set up a payment to a new person and this therefore excludes the use of an app. There are however some new app based banks e.g. Atom or Starling.
  • People prefer and trust websites over apps and desktops over mobile devices when it comes to making payments. We make shopping choices for example with our mobile devices but many of us still prefer to make payments from the preferred device at home which may be the trusted desktop.

These influences are reflected in the latest BBA figures which show that although payments via websites only rose by 2% from 2014 to 2015, payments totalled £417 million. This is still £70 million more per day via websites than via apps, even though payment via app grew by 54% in 2015.

Soon All Apps

As an IT Support Company in Hertfordshire we would not be surprised to see the trend of banking app use continue to the point where some time soon where payments via apps exceed those via websites.

What Does This Mean For Your Business?

The ability to do nearly everything, including all main aspects of your banking while on the move is almost here. Banks are changing more and more to suit the lifestyle and modern needs of their customers and your smart phone / tablet will soon be even more of an important business tool.


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